PIL Logistics progresses on transformation with new logo and brand identity

PIL Logistics is reinforcing its commitment to transform and achieve its ambition as a growing end-to-end logistics service provider with the launch of a new logo and refreshed brand identity. This also signals a closer collaboration with its parent company Pacific International Lines (PIL) to better serve its expanding pool of customers.

With a tagline of “Driving Connectivity”, the new brand identity embraces a set of three refreshed values - People-Centric, Pushing Boundaries, Future-Focused, centred around the new purpose of “Putting customers first, by leveraging expertise and technology to provide efficient and sustainable solutions”.

Together, PIL Logistics’ Purpose and Values encapsulate its strong commitment to collaboration, excellence and putting customers first as the company continues to grow in scope and size. 

PIL Logistics’ Managing Director, Mr Jason Goh explained that the new logo and identity are a refreshing expression of how PIL Logistics intends to differentiate itself in its business initiatives and the way it serves its customers’ needs going forward. 

“PIL Logistics places our customers at the centre of all our actions and we strive to delight them with our customised solutions and professional services. We build trust with our customers and add value to their supply chains. Our new logo, with its three waves and vibrant colours, reflects our dynamism and agile business approach”, said Mr Jason Goh.   

In line with PIL Logistics’ passion for providing solutions that meet its customers’ needs, the refreshed brand identity features bold, bright, and dynamic colours that convey its vibrant and customer-centric focus. The chevrons in its brand elements denote the constant movement, progress and innovation to provide customers with efficient and versatile solutions.

The launch of a new brand identity is timely, as PIL Logistics makes full use of its extensive insights and in-depth expertise to bring quality end-to-end logistics solutions with lasting value to customers’ supply chains. With presence in regions extending from Asia to Africa, the company offers customers a complete range of practical and cost-effective solutions across Contract Logistics, Freight Forwarding, Project Logistics and 4PL services.

Moreover, PIL Logistics is able to harness its parent company, PIL’s shipping solutions, network and resources to provide its customers with comprehensive and wide-ranging logistics services.

In addition, the company has a strong network of warehouses and transportation capabilities across all major transportation routes and ports in the regions it operates in, enabling it to seamlessly manage complex supply chains with end-to-end solutions.

source: Pacific International Lines (Pte) Ltd

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